In the Philippines TV5 was trailing behind network giants ABS CBN and GMA. So they asked Ace Saatchi & Saatchi to create an ad to revitalize the network’s image and attract a new, younger audience.

But instead of giving the  client the ad they wanted, they gave them what they needed. JASMINE. The social transmedia TV series that intertwines reality and fiction.

Hunted by a methodical stalker, famous Philippine actress, Jasmine Curtis Smith stars as herself in a suspense thriller series about her acting in a romantic comedy series intertwining real life and fictional people, content and social media accounts to create the illusion that the events in the series are real.

JASMINE ALL MINE Microsite

Case Study Microsite

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