OrigamiFoodBox_001MichealleLee_720x541

This is a packaging for a quick service mobile eatery in Manila, Philippines called Guactruck. Inspired by origami, the packaging resembles a bud that blooms into a flower when opened. It was created with sustainability in mind, being only one piece of paperboard with no glue or plastic.

OrigamiFoodBox_002MichealleLee_720x479

Visually appealing, sustainable, and ergonomic. The design uses origami techniques to form an enclosed shape resembling a bud that opens into a full bloomed flower, has a self-locking mechanism that eliminates the need for adhesive, and has a bowl-shaped base for easy grip and comfort when eating from it while standing or on the go. The graphics contains instructions and a message in morse code.

In order to be effectively sustainable, the physical design of the packaging has to become part of a system. So we also designed a loyalty scheme to make sure that the packaging goes to the proper channels instead of the landfills.

OrigamiFoodBox_003MichealleLee_720x479 OrigamiFoodBox_004MichealleLee_720x712 OrigamiFoodBox_005MichealleLee_720x720 OrigamiFoodBox_006MichealleLee_720x719

Designed by Michealle Lee

SEE MORE CREATIVE PACKAGING DESIGN

Comments

comments

Related Posts