The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Philippines picked up 3 Statues and 3 Finalists at LIA 2015 – 2 Gold and 1 Silver.
Barbara Levy, President of LIA, commented, “It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”
The Design Jury awarded TBWA\Santiago Mangada Puno, Manila one Gold and one Silver LIA. The Gold LIA was awarded in the Eco-Design category for Shokubutsu Hana titled “Water Billboards”. The Silver was awarded for the same piece of work in the Innovative Use of Design category.
BBDO Guerrero, Makati City was awarded a Gold LIA in Radio & Audio – Innovative Use of Radio & Audio category for Noli Me Tangere Audiobook titled “Touch Me/Touch Me Not”.
Ace Saatchi & Saatchi, Manila attained Finalist status in Branded Entertainment – Trans-Media for TV5 titled “Jasmine”.
DDB Philippines, Taguig City attained Finalist status in Design – Product Design for Salbabote (Improvised Flotation Device) titled “Keeping Families Together Come Hell or High Water”.
Dentsu Philippines, Makati City attained Finalist status in Design – Poster Campaign for Yamaha Motorcycles titled “5 Percent”, “16 Percent” and “23 Percent”.
This year seven Grand LIAs were awarded:
adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty’s Christmas”
BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”
Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis – Germany´s Most Involuntary Charity Walk”
Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”
Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”
R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”
The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”
2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honored with the 2015 Of The Year Awards:
Network of the Year: BBDO
Agency of the Year: R/GA, New York
Production Company of the Year: Smuggler
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Eardrum Australia
Of the 14,106 submissions from 78 countries, 7% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.