LOWES FOOD: Chiken Kitchen Packaging

Lowes Foods grocery stores enlisted Wildfire to help brand their new “store-within-a-store” named the Chicken Kitchen in the deli section.

The branding is a unique, one-of-a-kind, fun and slightly folk art-inspired, meant to grab the attention of kids and parents alike. Custom die lines based upon the chicken character playfully distinguish the packaging, “breaking the frame” both physically and visually. Kids boxes were printed with several different variations of jokes and kids’ games on the side, as well as a surprise here or there if you were to take a peek under the box. Ultimately the packaging is one element supporting a unique store environment boasting ‘chicken you’d cross the road for.

LowesFood_002WildFire_600x438 LowesFood_006WildFire_600x439 LowesFood_008WildFire_600x439 LowesFood_010WildFire_600x423 LowesFood_011WildFire_600x279

Designed by Wildfire

via

SEE MORE AWESOME DESIGN INSPIRATION

Comments

comments