Celebrating Malaysians’ love for KFC, BBDO Proximity Malaysia created a poster campaign that depicts happy grins in the shape of KFC products. Leveraging on KFC’s 250 outlets across the nation, the posters cut through the litany of price-focussed messages to remind customers why they love the brand

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Client: KFC
Agency: BBDO / Proximity Malaysia
Executive Creative Director: Tan Chee Keong
Creative Directors: Carina Teo, Adam Chan, Hor Yew Peng
Design Director: Anne Yong
Art Director: Carina Teo, Auston Low
Designer: Auston Low
Copywriter: Tan Chee Keong, Adam Chan
Agency Producer: Louie Hoo, Ang Hui Yun
Account Director: John Teoh

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