No matter what kind of small business you have, if you want it to grow, you’re going to need to do some promotion. And unless you happen to run a design business, chances are you’re going to be working with professional graphic designers at some point. Whether it’s your logo, business card, signage, or other marketing materials, a good relationship with a designer can be hugely beneficial for the growth of a business.
And like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up on your design language, Pagemodo sat down with professional designers and found out the terms they use most often with clients, and those that tend to trip the average person up a bit.