Rosenthal is one of the world’s foremost producers of fine porcelain, with a historically innovative approach to traditional craftsmanship. They are always searching for the best way to protect their fragile product.

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That’s why Kolle Rebbe developed the first drinkable packing material – Fragilitea. The name itself already tells you the story of this one-of-a-kind invention in just one word. Fragilitea is made from high-quality tea, pressed into paper-thin sheets and folded in a special shock-absorbing zig-zag pattern. The result is a packing material with maximum protection features and the capacity to transform into an aromatic tea as soon as you pour hot water over it.

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Fragilitea is not only the invention of a new word and a new product, but it also adds a whole new dimension to how sustainable packing materials can actually be.

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Agency: Kolle Rebbe
Client: Rosenthal
Executive Creative Director: Sascha Hanke
Designer: Sascha Hanke
Art Director: Matthias Grotter
Artworker: Britta Meyer
Copywriter: Caroline Schmidt

SEE MORE AWESOME PACKAGING DESIGN

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