A 360° Cycling Film—Performance Brought to You by Lexus. They didn’t want you to miss a second of what it’s like to ride like Christian Vande Velde. So they’ve brought it to you in 360 degrees.

UNIT9 partnered with Lexus and Team One to create “Elevate,” a cinematic VR experience starring Christian Vande Velde, who talks about his love for cycling, his life experiences, and ‘why he rides’.

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Viewers see the world from Christian’s perspective, as he rides through a 360º view of the iconic mountains in Malibu. Using groundbreaking technology and an camera work that is unique in VR cinema, you get a unique and unprecedented perspective of what cycling means to people like Christian.

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via UNIT9

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