New Identity, packaging and print for the handmade chopping board that possess a special feature; an edge which you use to gather and slide chopped food off. The edge prevents the inevitable spill associated with traditional flat boards and so became the key focus of the brand, through naming and application.
The brandmark is based on this feature, and is only fully revealed when placed around a corner. In this way MAUD were able to create a brand that truly reflects the product, and its point of difference in the market, and hopefully engineer a sense of discovery; that ‘aha!’ moment that makes an identity stand out.
The natural anti-bacterial, sustainable wood sourced form the Byron Shire is also used throughout packaging and stationery further adding to the tactile impact of the product.
Designed by MAUD