ABS CBN Foundation, the organization leading the clean up of polluted waterways in the Philippines, set out to raise awareness for Manila’s polluted and tributaries all declared dead during the Philippine International Rivers Summit in 2012.
TBWA\Santiago Mangada Puno collaborated with artists to produce artworks. The artists used Dirty Watercolor, unique pigments created using water samples from Manila’s most polluted rivers, contaminated with silt, crude oil, heavy metals, algae and biological wastes. The samples were processed in a laboratory, decontaminated through autoclave and concentrated to produce colors like black, sepia, burnt sienna, gray and brown. These pigments were used to paint portraits of children and families living along the dead rivers.
ABS CBN Foundation presented the artworks in an exhibit that ran from May 25-27, attracting hundreds of visitors including the country’s top business leaders, artists, politicians, diplomats and patrons of the arts. All the artworks were sold.