When AXE’s marketing team needed new business cards, UNION Canada thought of loading these cards with more information than just their name and telephone number. Each card was infused with a highly concentrated drop of the individuals pheromones, which can cause “the Axe effect” on the right recipient.

Client: Axe
Project: Pheromone Business Cards
Agency: Union, Toronto, Canada
Executive Creative Director: Lance Martin
Associate Creative Director, Art Director: Glen D’Souza
Associate Creative Director, Copywriter: Mike Takasaki
Agency Producer: Julie Riley
Account Director: Kimberlee McCormack
Account Manager: Rhiannon Enss
Science Advisor: Rudolf Furrer

Video Credits
Agency Producers: Grace Lee, Jennifer Dark
Director: Joshua Chaiton, Touchpoint Films
Editor: Aaron Dark, School Editing
Audio: Brad Nelson, Cylinder Sound

via AdLand

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